Khabi Lame is the most followed TikToker in the world.Combining all platforms, they have around 360 million subscribers.At 25 years old, the Italian-Senegalese content creator gave a few years ago…
TikTok superstar Khaby Lame will soon face competition from his digital twins.
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Khaby Lame is the most followed TikToker in the world.All platforms combined, it has almost 360 million subscribers.At the age of 25, the Italian-Senegalese content creator sold his company shares for almost a billion dollars a few days ago.According to this contract, tomorrow his clone created by artificial intelligence can even do the job for him.A billion dollars to acquire the rights to Khabi Lam's image is the price to pay for one of the most recognizable faces of the social network.
influencer was born in Dakar in 2000. When he was wrong, his family left Senegal for Piedmont in Italy.Khaby Lame grew up in social housing near Turin.Now he is the most famous TikTok star, but before that he worked in odd jobs: mason, dishwasher, waiter, mechanic.Before launching into the network, he worked in a factory." His story in the social network began in a fragile time. The pandemic he lost his job and this detail is very important because it destroys the idea of predicted talent. He is not a content creator based on strategy, but because he is an ordinary person who instinctively understands the language of the time," analyzes the French journalist Huscaff Italia Post.
In an interview in 2022, Khaby Lame said: he always makes videos with his friends, who publish them on YouTube.Due to lack of work, he started doing things on TikTok for fun.Khaby Lame style: just keep quiet.He laughs at the video saying that he makes everyday life easier, and it all comes from his hands, his way of saying "it's the easiest" ever.Faith works.Khaby Lame is very happy.Not talking means talking to everyone regardless of country.Within two years, became the most followed TikToker on the platform.
Une success story flamboyante
Khabi Lam assures that he does not care about the number of views or subscribers.However, he breaks records and earns a lot.Some of his posts can earn him thousands of euros.His first purchase, a house for his parents.An achievement for him who comes from a working-class family.But Khabi Lam did not stop on social media."In five years, Khabi Lam has moved from the role of creator to something broader," explains Francesca Kaon."She works with major luxury brands, becomes an ambassador and participates in international campaigns. But above all, she is no longer just someone who makes videos, she has immediately become a recognizable identity."
Proof of this: Her appearance in short scenes, which we call cameos, in major Hollywood productions such as the movie Bad Boys: Ride or Die.Khaby Lame appears in a scene with his idol Will Smith.He was a personality that inspired her, as she wanted the American actor to be in the videos of The Fresh Prince of Bel-Air.In addition, she was appointed goodwill ambassador for the children's rights activist Unicef.It is a meaningful role for Khaby Lame."After being afraid of poverty in my childhood, I eventually found my profession myself, if given the opportunity and opportunity. "I know that all children can thrive, he said.
A superstar who rocked the world of networks
In early January, Khaby Lame sold the exclusive rights to his image to Rich Sparkle Holdings, a Nasdaq-listed company in Hong Kong.So it can use the influencer's image."This agreement essentially gives us access to information such as faces, gestures, body language, emotions, etc. That means it can create a digital twin based on Khaby Lame's identity," explained journalist Francesca Caon.You can watch videos on this digital twin anytime.It is a new feature that allows publishing in any language and raises questions about integrity."This contract is not only about Khaby Lame. It is about the future of all creators. It represents a huge change. What is important now is not just what we create, but who we are - our image," laments Francesca Caon."The growing risk is that the creator will become nothing more than a source of information for the machines that can replace him."Artificial intelligence will replace people.It remains to be seen if that version will be as successful as Khaby Lame.
Also Read: TikTok: Popular Influencer Gabi Lam Sells His Company For Almost A Billion Dollars
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